All case studies
Innovate UK grantAI / software: AI assurance
Holistic AI
≈$758K Awarded for AI risk management(£596,670)

The challenge
Holistic AI is building AI assurance and risk management tooling for a regulatory landscape that is still forming. The application had to convince assessors that the standards work was research, not consultancy.
What we did
- Anchored the proposal in the technical uncertainty of measuring and auditing model risk at scale.
- Mapped the work to emerging AI regulation to evidence timing and market pull.
- Led the full application including work packages, costings and impact case.
The result
Holistic AI secured £596,670 to lead development of an AI risk management platform.
Read the full write-upAward made in GBP and converted at £1 = $1.27; the same consultants now support US founders through NSF SBIR, NIH SBIR and other federal agencies, with references available on request.
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